Retailing/Wholesaling

Engaged as a business and management consultant in the turn around of an upscale restaurant in Calgary, AB and in the setup and expansion of a restaurant chain in Saskatoon, SK.

Member of core consulting team which assisted in the integration of a 250 store Canadian retail organization. Responsibilities included a detailed market and competitive assessment, development of revised strategy and implementation of new organizational arrangements.

Assisted the Calgary Co-op with advanced statistical analysis of customer satisfaction data. 

Using a consumer trade-off model, assisted the Calgary Co-op in developing a new approach to store improvement and redesign.  The study brought customers and managers together in the redesign effort.

Assessed the sales potential and competition for a variety of retail “categories” for the Calgary Co-op.  This project resulted in a more focused approach to the market.

For the Forzani Group Ltd., the parent company of Canada's Sport Chek, Sports Experts, R&R and Forzani Locker Room stores, directed a national marketing research project examining customer characteristics, banner equity, store formats and customer satisfaction.  The project looked at both existing and potential markets.  The work involved approximately 1,500 telephone and store intercept interviews.  The customer satisfaction portion of the assignment examined about 35 different stores, product and service attributes.

Conducted retail evaluations and marketing audits for clients of Canadian banks.  The results were used to identify risks and opportunities.  Products/markets reviewed included window coverings, retail outlets, construction products, software and sporting venues.

Conducted retail evaluations and marketing audits for several Alberta wholesale distributors.  The results of the audits were used to improve marketing strategy and management.

Directed a market evaluation for a major shopping mall located in Banff, Alberta.

Assessed the Washington market for a B.C. based shopping mall developer.

For a major retail chain, conducted a survey that compared business and socio-economic factors among communities in Northern Alberta and the Northwest Territories.

Designed and conducted several market assessments for telecommunication retail outlets. Developed retail strategies and manpower plans from the market assessments.

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