Telecommunications / Electronics

Designed and implemented an innovative organizational transformation for MTS Communications Ltd., which served to pilot a method of transforming traditional Corporate Services cost centers into core-aligned business units with the capacity to participate as sources of competitive advantage and contributors of sustainable growth for the corporation.  This method relied on enhanced methodologies based on modified implementations of Leadership Development and Balanced Scorecard technologies developed by Murray Wade.

For two Canadian electronic companies, assessed their U.S. market potential and alternative channels of distribution for selling and servicing new telecommunications products.  Assisted the companies in implementing their U.S. marketing programs.

Supervised development of a computer based information system designed to assist in market and facilities forecasting.

Directed a major study examining the feasibility of a science and technology network for Alberta.  The study involved a major marketing research component including needs analyses and concept testing.

As Expert Witnesses completed a comprehensive market assessment to support a complex patent infringement claim in cellular communications.

Instructor and workshop facilitator for the Motorola Management Institute.  Clients included various Motorola groups, U.S. manufacturers and special attractions.

On behalf of the Auditor General of Alberta, participated in a major industry and market review of NovAtel Communications Ltd.  This project examined NovAtel's new product development, distribution and pricing practices in Canada, U.S. and U.K.

On behalf of a large telecommunications manufacturer, developed marketing and distribution strategies for penetrating the U.S. market.

Directed a North American market assessment for an automated measurement system for use in the railroad industry.

On behalf of Edmonton Telephones participated in a major assessment of the company's "total quality" readiness.  Recommendations were developed to improve quality and customer satisfaction.

Designed and supervised a large scale market segmentation study of the radio-telephone market in Alberta.  The market research identified the benefits desired, the products and services desired, the size of each market segment and the customer characteristics associated with each segment.

Assessed the market for a variety of new and existing telecommunication products and services.  Resulting changes included the addition of a line telephone answering devices and the introduction of the latest in mobile radio-telephones.

Identified the telecommunication needs of rural Alberta residents through a province-wide market survey.  Determined product and price level trade-offs for various types of rural telephone service.

Consulted on various marketing programs, including telephone conferencing, business switchboards, portable computer terminals and long distance service.  Provided market research support for several technology development programs.

Designed and conducted several market assessments for telephone retail outlets. 

Developed retail strategies and manpower plans from the market assessments.

Developed a marketing information system to follow the mobile communication market in Alberta.  The system generated market segment descriptions from a data base of customer characteristics.

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